where to buy VitamixWhere can I buy a Vitamix? Where can I get the best deal on a Vitamix? Is there any difference between buying a Vitamix directly (from vitamix.com) and purchasing it from retail stores? What about Amazon? 

If you have any of these questions, read on. In this article, you’ll find out all options for where to buy a Vitamix and what to consider when choosing the right place to purchase from.


Where to Buy a Vitamix

In the past, you could only buy a Vitamix directly from the company. However, Vitamix has recently expanded into many retail stores and e-commerce platforms, so there are now many places you can buy a Vitamix. In addition, there are also third-party sellers offering Vitamix blenders. 

Let’s discuss each of these categories individually.

buying a Vitamix directly

Buying Vitamix Directly

Buying a Vitamix directly from the Vitamix website is the ideal scenario. There are many reasons why getting a Vitamix direct is the best:

  • Biggest selection: Vitamix carries all Vitamix models in all colors available on their website. Considering that you’ll own your Vitamix for decades (if not for a lifetime), choosing the best Vitamix model for you is essential. Aesthetics are important as well – not everyone appreciates a red blender, for instance. On the Vitamix website, you can choose the exact model and color you want instead of settling for what’s available. 
For information on the best Vitamix blenders, see my » Best Vitamix Blenders review
  • Access to reconditioned models: certified reconditioned Vitamix blenders are typically the best deal. Vitamix guarantees them to work as well as new machines, the price is discounted by up to 40%, and aside from the print on the box, the machines are practically indistinguishable from new. Reconditioned models are only available on the Vitamix website.
For information on pre-owned Vitamix blenders, see my » Reconditioned Vitamix review
  • Option to extend warranty: only on their website does Vitamix offer extra three years of warranty to protect your investment further. 
  • Payment plan: Vitamix offers flexible interest-free payment plans, so you can have your Vitamix for as low as $14/month and pay for it over time. 
  • Automatic registration: Vitamix automatically registers your warranty at the time of purchase when you buy direct. No need to do it online or via phone later.
  • Free shipping: when you use any of the links on this website to purchase a Vitamix, you’ll get free shipping on orders of $50 or more.
  • Easy exchanges and returns: if for any reason, you’re not completely satisfied with your purchase, you can exchange or return your Vitamix within 30 days of purchase, no questions asked. Vitamix will even pay for return shipping.
  • Exceptional customer service: Vitamix stands behind its products 100% and will help you with any problem you may encounter.

A full disclosure – by buying direct, you also support me. When you use any of the links on my website and proceed with the purchase, I earn a small commission at no cost to you. 

Buying a Vitamix from Retailers

Buying a Vitamix from retailers can be a bit confusing. Each store has a different selection of models and some even go as far as rebranding Vitamix models for their own stores. To make things even more confusing, Vitamix also creates hybrid models to provide exclusive models for certain retailers. These “exclusive” models are nothing special though. They are simply a mashup of the already existing “original” models on Vitamix website. Vitamix sells the hybrid models on their website as well, but only in their reconditioned form. 

As far as pricing goes, Vitamix has pricing agreements with retailers. So, in most cases price for the same model is consistent across retailers. 

Here is a list of some of the most popular North American retail stores that sell Vitamix machines either in their physical stores or online:


You can find pretty much any Vitamix blender and accessory on Amazon. 

The important thing to know is that there are three types of Vitamix sellers on Amazon – Vitamix (yes, Vitamix actually has a direct Amazon account), dealers (authorized by Vitamix to sell on Amazon) and third party sellers (not authorized by Vitamix). Ideally, you wouldn’t be buying from third party sellers (more on that later). 

While you might be able to find a deal on Amazon, all sellers are required to comply with Vitamix’s minimum advertised price (MAP). MAP is the lowest price a retailer can advertise a product for sale. If a retailer decides to advertise below MAP, the manufacturer has the legal right to restrict the retailer from selling again. So, prices on Amazon should be the same as if you were buying direct from vitamix.com.

A potential issue with Amazon is that some sellers try to pass off used machines as new. So, always inspect the machine when you receive it. Amazon has a 30-day return policy, so there shouldn’t be any issue returning the machine if you’re not completely satisfied with it. Just keep in mind that you might need to pay for return shipping.

amazon logo

Bed & Bath Beyond

Bed & Bath Beyond sells quite a few Vitamix blenders. They also carry one model that is unique to Bed & Bath Beyond – the TurboBlend 3-Speed. However, it’s the one model I actually don’t recommend – it’s essentially 5200 but with only 3 speeds instead of 10.

Unfortunately, Bed & Bath Beyond doesn’t carry any of the latest and greatest Vitamix blenders including the A3500, the A3200, the Pro 750, or the 780. They also don’t accept their 20% off store coupons for Vitamix products. If you read the fine print, you’ll see that Vitamix is one of the brands they cannot discount. So, as far as pricing goes, there’s no advantage buying a Vitamix from Bed & Bath Beyond.

Bed & Bath Beyond logo

Best Buy

Best Buy typically carries some of the latest Vitamix models including the A3500, the A2500, the A2300, the Pro 750, or the Vitamix ONE. They also offer a great selection of Vitamix containers and attachments. 

The great thing about Best Buy is that their prices are consistent with the prices on vitamix.com. Best buy also offers free shipping. So, if you shop at Best Buy or have a gift card, it’s a good place to buy a Vitamix.

Best Buy logo


Costco is a popular place to get a Vitamix. It’s actually one of the first retail stores to sell Vitamix machines. First they were only sold during “road show” demonstrations, but now Costco stocks some Vitamix models on their shelves. 

Costco doesn’t typically have a large selection of models, but does carry four hybrid models exclusive to Costco – the 5300, the 6500, the V1200, and the E320.

Vitamix created the 5300 and the 6500 as alternatives to their classic 5200 and Pro 500 respectively. They are essentially the same machines, but with a 64-oz low-profile container instead of the original 64-oz tall container. Since the 64-oz low-profile container features a larger blade, the motor in the hybrid models is also slightly more powerful (2.2 HP vs the original 2 HP).

The V1200 is another hybrid model. It has Smart System features – the same dial and switches as the A2300 and a similar timer function as the A3300 – but Legacy (Next Generation) build and design.

Finally, the E320, which is an alternative to the classic E310. Similar to the first two hybrid models, the E320 and the E310 are essentially the same machines, but the E320 comes with a 64-oz low-profile container instead of the original 48-oz container. Since the 64-oz low-profile container has a larger blade, the motor in the hybrid model is also slightly more powerful (2.2 HP vs the original 2 HP).

Unfortunately, just like Bed & Bath Beyond, Costco doesn’t sell any of the latest and greatest Vitamix models including the A3500, the A3200, the Pro 750, or the 780. Vitamix blenders are also not compatible with any Costco’s store coupon promotions and membership is required to purchase. 

Costco logo


QVC carries several high-end original Vitamix models, including the A3500, or the Pro 750. They also sell an exclusive line of Vitamix blenders called Creations. There are number of variations of this – Creations Gallery (retired), Creations GC (retired), and Creations II. 

These Creations packages are actually just the 5200 model. The only differences between the Creations models and the original 5200 are a shorter warranty (5-year vs the original 7-year), a recipe book (QVC blenders come with their unique recipe book), and color options (QVC is known for offering a wider range of colors). 

You can find decent deals on the Creations packages when QVC does telethons featuring Vitamix. Those happen every year or so. QVC also offers payment plans, but there’s a catch. If you use a QVC payment plan, you also have to pay for shipping. The shipping is free if you pay in full.

QVC logo

Sur La Table

Just like Best Buy, Sur La Table typically carries some of the latest Vitamix models including the A3500, the A2500, the A2300, the Pro 750, and the Vitamix ONE. No rebranded or hybrid models at this retailer. Sur La Table also offers a great selection of Vitamix containers and attachments.

Pricing on Vitamix at Sur La Table is the same or higher than other retailers. Overall, if you like to shop at Sur La Table or are registering there, it’s a great option for buying a Vitamix. 

Sur La Table logo


Target has a very limited selection of Vitamix blenders and very limited stock. At the moment they carry either the entry-level E310 or the high-end A3500. Nothing in between. Their focus is standard blenders including Hamilton Beach, Ninja, Nutribullet or Oster, not necessarily high-speed blenders.

Another issue with Target is that it shows an absurdly high “regular” price next to the “sale” price (which is actually just the regular price). So, always compare prices with vitamix.com before purchasing a Vitamix from Target.

Target logo


Walmart does not sell Vitamix machines in their stores. They do list Vitamix machines online, but only from third-party sellers.

Walmart logo

Williams & Sonoma

Williams & Sonoma sells essentially the same line up of Vitamix models and accessories as Sur La Table. No rebranded or hybrid models at this retailer either. 

The one thing to watch out for with this retailer is their “suggested” prices. Williams-Sonoma consistently lists elevated “suggested” prices to make shoppers think they’re saving a lot of money. Unfortunately, that’s not always the case. I have never seen Vitamix blenders priced at their suggested prices anywhere. So, always compare Williams & Sonoma prices with those on Vitamix website.

 Williams Sonoma logo

Buying a Vitamix from Third Party Sellers

Third-party sellers are not official Vitamix retail partners. Therefore, any Vitamix purchased through a third party seller, even if it’s advertised as a new/unopened product, is considered a third party purchase.

People don’t typically sell their Vitamix (unless they want to upgrade). So, the first question to ask is – why is anybody selling their Vitamix? What model is it? What’s left on the warranty? Is someone offering a commercial machine? Warranties on commercial Vitamix machines don’t transfer if ownership changes. 

If you want a pre-owned Vitamix, consider purchasing a certified reconditioned Vitamix blender that had passed a 17-point inspection at Vitamix and comes with a new container. Vitamix is a big investment, so I always recommend playing it safe. 


Typical examples of third party selling platforms are Craigslist and eBay. 

You might be able to find a great deal on Craigslist or eBay. The problem is that you don’t know who owned the blender, how often they used it, and whether the machine is functioning properly. 

If you want to roll the dice and purchase a Vitamix from Craigslist or eBay anyway, at least check if there is any warranty left on the machine. While any remaining Vitamix warranty is fully transferrable (assuming the product’s warranty has not been voided due to abuse, misuse, or having been reported stolen), the warranty for products purchased through a third party begins at the original date of purchase that the Vitamix had been purchased on by the seller. As a result, the warranty does not begin when the product is purchased from a third party seller, but rather, continues from its original purchase date.

craigslist logo

eBay logo

Q&A for Vitamix Buyers

What’s the best place to buy a Vitamix blender?

The best place to buy a Vitamix is either on Vitamix website or from Vitamix authorized retailers. If you’re buying a Vitamix from retailers, always compare prices with vitamix.com toensuree you’re getting the best deal. Also, consider purchasing a certified reconditioned Vitamix for best value, especially if you see a model you really like. 

What are the benefits of buying a Vitamix directly from Vitamix website?

There are a lot of benefits from buying directly from the Vitamix website:

  • Biggest selection of Vitamix models and colors
  • Access to reconditioned models
  • Option to extend warranty
  • Flexible payment plans
  • Automatic registration of a newly purchased Vitamix blender
  • Free shipping
  • Easy exchanges and returns
  • Exceptional customer service

What are the disadvantages of getting a Vitamix directly?

The only downside is that you’ll need to wait a few days for the Vitamix to arrive. 

Does Vitamix ship internationally?

Unfortunately, no. Vitamix ships directly from their US store only within North America. However, you can find out where to buy a Vitamix machine or a commercial dealer of Vitamix products near you on their website under “find locally”.  

Does Vitamix warranty apply even if I don’t purchase directly?

Yes! No matter where you bought your Vitamix, it is covered under Vitamix’s warranty. However, be careful purchasing a pre-owned Vitamix from third party sellers. While a change in ownership doesn’t affect the warranty, previous owners’ use of the unit might. (see above)

What is Vitamix return policy?

Vitamix offers a risk-free, 30-day, in-home trial. If you are not completely satisfied and don’t find Vitamix to meet your expectations, simply return it within 30 days for a full refund – Vitamix will even pay for return shipping. If you choose to return your Vitamix machine after the 30-day trial period, a restocking fee will apply and you will be responsible for shipping.

Product returns between:

  • 60 days – 90 days the restocking fee is 15% of the purchase price
  • 91 days – 6 months the restocking fee is 25% of the purchase price
  • 6 months – 1 year the restocking fee is 35% of the purchase price
  • No product returns are accepted after 1 year from the date of purchase

If you purchased your Vitamix machines from a local retailer or a dealer, you’ll need to contact them for their return policy.

Petra Scott

Hi, I’m Petra – a Registered Holistic Nutritionist and a Raw Food Chef. I have been using a Vitamix for more than a decade. I personally own several Vitamix blenders (mostly for testing purposes) and use Vitamix exclusively in commercial settings as well.

Whether you’re wondering which Vitamix to buy or what the upcoming Vitamix deals are, you’ll find it on this site.

A full disclosure – I am an affiliate of Vitamix, so if you use my links to purchase a Vitamix, I earn a small commission at no cost to you. Thank you so much for your support.

As always, let me know if you have any questions in the comments below. I respond to all comments within 24 hours.